Case Study
75+ Organic Leads Per Month
Custom designed e-commerce style website for a new business venture in the home improvement sector.
Phase 1
SEO Research
TyMedia approached this project with SEO in mind from the start. Before the design and development began the team carried out extensive research into ranking competitors, keywords and search volumes to be 100% sure we were able to create a detailed content plan and site structure
Phase 2
Custom Design
Making great use of conversion focused design elements along with enhanced user experience aspects such as a mega menu and quick product search function means that users of the website can quickly access relevant products and easily submit their enquiry.
The use of Multi Step forms also ensures that when enquiries are generated, the client has all the info required to quote the project. We also added email marketing automation for every form submission which has also helped improve overall sales conversion rates significantly.
Phase 3
Ongoing SEO
With the foundational aspects and research completed we could begin ongoing SEO work to further improve website rankings and organic traffic. Our main focus areas for this website have been content creation, internal linking and link building which have proven to be the right strategy for this project.
Results
From zero to over 7k organic traffic per month which now results in 75+ organic leads for new kitchen worktops every month.
£100k sales in year one and aiming for £200k+ in year two from organic search traffic alone.
At the time of writing we have achieved 453 top 3 rankings and 858 top 5 rankings.
Oliver G.
managing director
Really pleased with the work TyMedia have put in to this project so far – we often get complimented on the website and the ongoing SEO is really working.