Facebook’s advertising platform is one of the more powerful options for businesses, but it can also be one of the more confusing and complex to navigate.
Pixels are a common feature of advertising platforms, dropping cookies that will track your site visits so you can make use of the data later on for re targeting. If you’re planning on using Facebook ads, the Facebook pixel is a tool that will ensure you get the most out of your social budget – here’s what you should know.
The Facebook Pixel
The Facebook pixel is an analytics tool comprising of a code that you place on your website, which is used to track visitors to your site. When it comes to re targeting those visitors with Facebook ads in the future, this data is invaluable and helps you to see what they’re doing on your site when they come back as well as insights about the audience for more relevant advertising.
You can track the effectiveness of your advertising efforts and send targeted messages to users who are already familiar with your brand.
Why Should Businesses Take Note?
From a business perspective, this kind of data can help marketing teams create more efficient advertising. For example, if an ad’s click-through rate is high but the conversion rates don’t match up, you will quickly be able to see that the ad creative and landing page aren’t aligned and need to be amended for better results. Facebook tracks numerous actions for a deeper insight into the buyer journey too.
Here are some of the main ways businesses can utilize the Facebook pixel to benefit from improved conversion rates and better ROI.
Need help with your Facebook Pixel?
If you'd like assistance with setting up or installing your Facebook Pixel get in touch.