Facebook’s advertising platform is one of the more powerful options for businesses, but it can also be one of the more confusing and complex to navigate.Pixels are a common feature of advertising platforms, dropping cookies that will track your site visits so you can make use of the data later on for re targeting. If […]
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What is re-targeting?Re-targeting is a form of online advertising, also referred to as re-marketing, which helps to keep your brand at the forefront of your customers’ minds.Re-targeting ads differ from typical banner ads in that they’re served to people who’ve already demonstrated an interest in your brand, products or services, leading to a higher chance […]
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