Category Archives for Pay Per Click

What is considered a good Conversion Rate

Keep An Eye On Conversion RatesConversion is a vital metric in your marketing strategy. After all, it’s the primary goal of any business. From signing up for a new account to adding items to a cart and completing a transaction, conversions can look different for each business depending on their goals.With conversion rate optimisation, you […]

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What is the Facebook Pixel and how can you use it?

Facebook’s advertising platform is one of the more powerful options for businesses, but it can also be one of the more confusing and complex to navigate.Pixels are a common feature of advertising platforms, dropping cookies that will track your site visits so you can make use of the data later on for re targeting. If […]

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Why your business needs Landing Pages

A good sales funnel is seriously hampered without a landing page. Designing an effective landing page is no easy feat with so much to think about, from the primary strategies you want to focus on to potential pitfalls that you want to avoid.But how can you utilize your landing pages to the best of their ability […]

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How much do Google Ads cost?

“How much will Google advertising cost my business?” is a reasonable question, and one that those new to PPC may be considering, but in reality, the answer is much more complicated.Advertising on Google can cost as much or as little as you’d like, as there is no minimum or maximum monthly spend imposed.But whatever the […]

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How re-targeting can benefit your business

What is re-targeting?Re-targeting is a form of online advertising, also referred to as re-marketing, which helps to keep your brand at the forefront of your customers’ minds.Re-targeting ads differ from typical banner ads in that they’re served to people who’ve already demonstrated an interest in your brand, products or services, leading to a higher chance […]

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