Category Archives for Pay Per Click

How Much Do Google Ads Cost?

“How much will Google advertising cost my business?” is a reasonable question, and one that those new to PPC may be considering, but in reality, the answer is much more complicated. Advertising on Google can cost as much or as little as you’d like, as there is no minimum or maximum monthly spend imposed. But […]

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How Re-targeting Can Benefit Your Business

What is re-targeting?​Re-targeting is a form of online advertising, also referred to as re-marketing, which helps to keep your brand at the forefront of your customers’ minds.Re-targeting ads differ from typical banner ads in that they’re served to people who’ve already demonstrated an interest in your brand, products or services, leading to a higher chance […]

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