Call to Action (CTA) is a term used to describe any element or device designed to prompt or encourage a particular response, sale, or action from a site visitor, ad viewer, or just about any one who interacts with your messaging. In marketing, CTA mostly refers to words incorporated into web/advertising copy, sales scripts, video […]
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Keep An Eye On Conversion RatesConversion is a vital metric in your marketing strategy. After all, it’s the primary goal of any business. From signing up for a new account to adding items to a cart and completing a transaction, conversions can look different for each business depending on their goals.With conversion rate optimisation, you […]
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A good sales funnel is seriously hampered without a landing page. Designing an effective landing page is no easy feat with so much to think about, from the primary strategies you want to focus on to potential pitfalls that you want to avoid.But how can you utilize your landing pages to the best of their ability […]
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