Call to Action (CTA) is a term used to describe any element or device designed to prompt or encourage a particular response, sale, or action from a site visitor, ad viewer, or just about any one who interacts with your messaging. In marketing, CTA mostly refers to words incorporated into web/advertising copy, sales scripts, video […]
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As a small business owner, finding the time and the budget to maintain your website can be a challenge. Once you’ve invested in a new company website, you’ll likely want to leave it to work its magic, and then refresh it every year or two with new features and product listings.However, failing to keep on […]
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With more than two billion websites on the internet, finding a way to stand out from the crowd and ensure potential customers visit yours over your competitors’ can be tough.It’s never been easier to take your business online and build a strong presence, but there’s little point in doing so if your website is outdated […]
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Keep An Eye On Conversion RatesConversion is a vital metric in your marketing strategy. After all, it’s the primary goal of any business. From signing up for a new account to adding items to a cart and completing a transaction, conversions can look different for each business depending on their goals.With conversion rate optimisation, you […]
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Facebook’s advertising platform is one of the more powerful options for businesses, but it can also be one of the more confusing and complex to navigate.Pixels are a common feature of advertising platforms, dropping cookies that will track your site visits so you can make use of the data later on for re targeting. If […]
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A good sales funnel is seriously hampered without a landing page. Designing an effective landing page is no easy feat with so much to think about, from the primary strategies you want to focus on to potential pitfalls that you want to avoid.But how can you utilize your landing pages to the best of their ability […]
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“How much will Google advertising cost my business?” is a reasonable question, and one that those new to PPC may be considering, but in reality, the answer is much more complicated.Advertising on Google can cost as much or as little as you’d like, as there is no minimum or maximum monthly spend imposed.But whatever the […]
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What is re-targeting?Re-targeting is a form of online advertising, also referred to as re-marketing, which helps to keep your brand at the forefront of your customers’ minds.Re-targeting ads differ from typical banner ads in that they’re served to people who’ve already demonstrated an interest in your brand, products or services, leading to a higher chance […]
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Understanding the data behind your brand is crucial to making the right decisions and developing a strategy – you want to know how many people are visiting your site, where they’re coming from, if they’re converting, and more.Without this data, you have no real way of knowing which marketing channels are working the most effectively. […]
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If you’re considering launching a website using WordPress or making the switch to WordPress, you’re probably pretty curious about the benefits. To make the choice easier for you, we’ve created a quick list of the pros and cons of WordPress, but first, let’s cover what WordPress actually is. What is WordPress?WordPress is currently the most popular, […]
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