All posts by Jeremy Bolton

Why your business needs landing pages…

A good sales funnel is seriously hampered without a landing page – it’s a business’ way of hooking in potential customers and encouraging them to move forward with their sales journey.Designing an effective landing page is no easy feat with so much to think about, from the primary strategies you want to focus on to […]

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How Much Do Google Ads Cost?

“How much will Google advertising cost my business?” is a reasonable question, and one that those new to PPC may be considering, but in reality, the answer is much more complicated. Advertising on Google can cost as much or as little as you’d like, as there is no minimum or maximum monthly spend imposed. But […]

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How Re-targeting Can Benefit Your Business

What is re-targeting?​Re-targeting is a form of online advertising, also referred to as re-marketing, which helps to keep your brand at the forefront of your customers’ minds.Re-targeting ads differ from typical banner ads in that they’re served to people who’ve already demonstrated an interest in your brand, products or services, leading to a higher chance […]

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Beginner’s Guide to Google Analytics

Understanding the data behind your brand is crucial to making the right decisions and developing a strategy – you want to know how many people are visiting your site, where they’re coming from, if they’re converting, and more. ​Without this data, you have no real way of knowing which marketing channels are working the most […]

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